Who we are

The New Ism is the brainchild of Mel Young MBE, a leading and passionate social entrepreneur who has spent his career fighting homelessness and exclusion. Among many other achievements, he co-founded The Big Issue in Scotland and founded the phenomenally successful Homeless World Cup, which uses football to help homeless people transform their own lives. He has spoken at the World Economic Forum and at TedX events, and now wants to use his experience, expertise and network to have an even greater impact.

Working alongside Mel is Alex Matthews, whose background is in writing and advertising. She has worked at Ashoka UK, a network of leading social innovators where Mel is a Fellow. She represents a generation that has not only recognised the potential of social innovation, but will also be responsible for implementing change in order to create a better, safer future.  the potential of social innovation, but which will be responsible for implementing change.

Together, Mel and Alex will ask, challenge and probe to discover how exactly we can forge a new, more inclusive and sustainable global system that brings together the efforts of social innovators and the energy of young people across the world.